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Activity Reports

Understanding Your Activity Report

Your Activity Report provides a clear, data-driven view of how your listings are performing compared to your local market. It’s designed to help you understand what’s currently on the books, identify performance gaps or opportunities, and guide informed revenue strategy decisions.

What’s Included

Each Activity Report includes pacing metrics that track how your listings are performing over the next 90 days. These metrics come directly from our pricing software, and are benchmarked against the broader market to give you true performance context.

The report includes the following key indicators:

  • Market Penetration Index (MPI):

    Measures how your listing’s occupancy compares to the overall market occupancy for the same period.

    • Example: An MPI of 110% means your property is 10% more occupied than the average listing in your market.

      REVPAR Index (Revenue Per Available Room):

      Compares your listing’s total revenue per available night against the market average.

    • Example: A REVPAR Index of 95% means your property’s total booked revenue per night is 5% below market average.

  • Revenue Pickup (Last 14 Days):

    Shows how much additional revenue has been booked in the last two weeks. This helps track short-term booking activity and demand trends.

    ADR Index (Average Daily Rate):

    Compares your average nightly rate to that of the market.

    • Example: An ADR Index of 120% means your nightly rate is 20% higher than the market average.

How to Read the Report

Each metric is shown for the upcoming 90-day period, allowing you to see how your listings are pacing versus the market.

  • A value near 100% means your performance is roughly in line with the market.
  • A value below 90% may signal underperformance and warrant further review.
  • A value above 180% may indicate exceptional performance—and a potential (over-performance) which may justify an increase in rates.

In addition to these metrics, the report highlights your total rental revenue pickup over the last 14 days, showing how much new business has been booked recently.


Why It Matters

Comparing your performance to the market is the only true way to understand whether your listings are ahead or behind. Looking at occupancy or revenue in isolation can be misleading—especially when market demand shifts seasonally or competitively.

By monitoring these pacing metrics:

  • We gain visibility into what’s currently on the books.
  • We can spot underperformance early, allowing for proactive changes in pricing, minimum stays, or listing optimization to remain ahead of booking curves.
  • We can validate overperformance and identify what’s working, reinforcing successful strategies.

These insights help ensure your pricing and availability strategy stays aligned with real-time market trends—maximizing both occupancy and revenue potential.

Summary

Our team reviews these reports every two weeks. If there are any red flags or opportunities, we’ll reach out with recommendations such as pricing adjustments, updated photos, or other listing optimizations.


If you have questions about your latest Activity Report, reach out to our team at success@synchronest.com.