Activity Reports

Understanding Your Activity Report

Your Activity Report provides a clear, data-driven view of how your listings are performing compared to your local market. It’s designed to help you understand what’s currently on the books, identify performance gaps or opportunities, and guide informed revenue strategy decisions.

How to Read Your Pacing Report

Every few weeks, we'll send you a pacing report covering performance for the next 90 days. This article walks through what's in the report, what each KPI means, and how we use the data to make revenue management decisions.

What the Pacing Report Is

The pacing report is a forward-looking view of how your listings are tracking. We pace performance on a rolling 12-month model each week. The version we share with you covers the next 90 days, which is where most of the active decision-making happens.

If you ever need a realized report covering prior months, just ask our team and we'll pull it for you.

How the Report Is Structured

The report comes as a spreadsheet. The first column shows your property name. If you operate multiple properties, you can filter by property. Each row covers a specific month, going out 90 days from the report date.

Because this is forward-looking, the numbers evolve. Nights get booked, rates shift, and the picture sharpens as we get closer to each date.

The KPIs

RevPAR Index (Our North Star Metric)

RevPAR Index is your RevPAR compared to the market's RevPAR for the same period.

RevPAR stands for Revenue Per Available Room. It's calculated as occupancy multiplied by ADR.

Quick example. If you sell 50% of your nights at an average rate of $200, your RevPAR is $100. If the market sells 40% of nights at the same $200 ADR, the market's RevPAR is $80. Your RevPAR Index in that case is 125%, meaning you're generating 25% more revenue per available night than the market.

We aim to push this number as high as possible, but how aggressively we chase it depends on the season. More on that below.

Occupancy and Market Occupancy

Your occupancy for the period, sitting next to the market benchmark for the same period. This is the cleanest read on whether you're booking ahead of, in line with, or behind the market.

Occupancy STLY

Occupancy at the same time last year. If we're looking at May right now, this shows what occupancy looked like for May at this exact pacing point a year ago.

This is a secondary metric. Every year is different, so we don't lean on it the way we lean on the market comparison. It's a reference inside the broader picture, not a driver of decisions.

ADR and Market ADR

Your average daily rate compared to the market's. ADR is the average nightly accommodation rate across all bookings on the calendar for the selected period.

ADR STLY

What you were booking at this same pacing point last year. Same logic as Occupancy STLY. Useful reference, not a primary signal.

Occupancy Pickup and Market Occupancy Pickup

Pickup measures momentum. It shows how much new occupancy was added in the last 14 days, both for your listing and for the market.

This matters because pacing isn't static. You can be behind the market on total occupancy but picking up faster, which tells a very different story than the headline numbers suggest.

Pickup Ratio

The delta between your pickup and the market's pickup. We use this to decide where to push harder, where to stay patient, and how to weight effort against the availability still on the calendar.

Revenue Pickup

How much revenue has landed on the books in the last 14 days. It moves alongside occupancy pickup, but the dollar view tells us how meaningful our pacing efforts actually are.

When occupancy is behind the market but revenue pickup is strong, that's often a signal we're catching up at the right rate rather than discounting our way there.

Events

This column flags anything the algorithm has triggered for that specific month, items worth weighing in the decision-making for the period.

How We Interpret the Report by Season

The same metrics get read differently depending on where we are in the year.

In high season, we're not trying to fill up first. We're patient on occupancy because ADR is the bigger lever. Holding rate matters more than booking early.

In slow season, the playbook flips. We want occupancy on the books as early as possible, because the hardest dates to fill are the ones that need the longest runway.

That's why a "behind the market" occupancy number isn't automatically a problem, and a "way ahead" number isn't automatically a win. Context drives the interpretation.

Requesting Reports or a Walkthrough

These reports are sent every few weeks. Because they're prepared manually, the cadence can vary slightly, sometimes every two weeks, sometimes every four.

You can always:

• Request a fresh pacing report between regular sends
• Request a realized report for prior months
• Schedule a call to walk through the numbers together

If you have questions about your latest Activity Report, reach out to our team at success@synchronest.com.